Why We Care About Xerox

TresBizz Blog - Xerox Parc - Toners

In a series of blogs we like to share with you what we really care about. In this first episode we are going to highlight a company that most of us know as a manufacturer of copiers, laserprinters and toners. But Xerox is much more. They have greatly determined the ingredients of the digital world as we know it.

Walter Isaacson

In his book “The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution” (2014) Walter Isaacson, former CEO of CNN and chief editor of Time Magazine, mentioned Xerox as being one of the influential companies of the digital revolution.

Xerox PARC, in full Xerox Corporation Palo Alto Research Center, was a division established in 1970 by Xerox Corporation in Palo Alto, California, U.S., ‘to explore new information technologies that were not necessarily related to the company’s core photocopier business’. However, according to Isaacson the division was established with the purpose to prevent Xerox’s core business from being disrupted.

Since its inception, PARC has pioneered many technology platforms – from the Ethernet and laser printing to the GUI and ubiquitous computing, like VOIP and the computer mouse – and has enabled the creation of many industries. PARC, ie. Xerox, also invented the first personal computer, the Xerox Alto (image below).

Xerox Alto

Xerox?

All this in mind, why is it that Xerox is not admired by the general public for these great inventions? The story is that the board of Xerox – after being presented each and every invention made by the PARC researchers – dismissed many of the inventions as being irrelevant. Decisions, they still very much regret.

Steve Jobs

After having had a guided tour around the PARC institute, Apple co-founder Steve Jobs immediately recognized the potential of the graphical user interface (GUI) – designed for the Alto – and purchased the rights for a mere 1.000 USD. He then went on to create the Macintosh, laying the foundation for the wealthiest company of our times.

Xerox Replacement Cartridge

Xerox Replacement Cartridges

Enough about the past. As you may know, amongst others, Xerox provides replacement cartridges for other printer manufacturers. But did you know that only 13% of the toner replacements are non-OEM, ie. not coming from the respective printer manufacturer? (OEM = Original equipment manufacturer)

Research from Xerox shows that people either believe that these replacements are of a lesser quality or could potentially damage the printer. According to Xerox – with regards to their own Replacement Cartridges – this is a total misconception.

First of all, 90% of the toner ingredients are patents of Xerox. They invented the toner. Second of all, Xerox has a Zero Risk Policy:

We offer an unconditional, 100% lifetime guarantee on Xerox replacement cartridges for HP and Brother laser printers for as long as the Xerox cartridge has toner in it. This is the only lifetime warranty in the industry; most other manufacturers offer only a one-year warranty. That’s how confident we are in the performance and reliability of Xerox cartridges for HP and Brother printers. [..] Our lifetime warranty will even cover printer repair in the unlikely event the cartridge causes damage.

Lower cost

With a price tag that is 25-35% lower than an original cartridge, and a Lifetime Warranty and Zero Risk, the question arises: why do 87% of the buyers still purchase the more expensive OEM cartridges?

HP-Printer

Might it be because of certain printer warnings, such as ‘Used, Refilled or Counterfeit Cartridge Detected’, followed by a statement that threatens to terminate all warranties on both the cartridge and the printer?

It is hardly a secret that manufacturers earn more on their supplies than the printer itself. So they have a lot to loose. By sending out a simple warning they simply scare off most buyers.

Without any legal basis, because the Magnuson-Moss Warranty Improvement Act protects your legal rights (as a consumer):

“No warrantor of a consumer product may condition his written or implied warranty of such product on the consumer’s using, in connection with such product, any article or service (other than article or service provided without charge under the terms of the warranty) which is identified by brand, trade or corporate name; except that the prohibition of this subsection may be waived by the commission if: The warrantor satisfies the Commission that the warranted product will function properly only if the article or service so identified is used in connection with the warranted product, and the Commission finds that such a waiver is in the public interest.”

So, why do we care about Xerox?

Although hardly recognized for being the inventors of many of the technologies that ease our daily lives, Xerox is confident to take full responsibility for the use of their replacement cartridges. That is the type a care that we really appreciate at TresBizz – making Xerox a highly valued partner and one we are more than happy to introduce to our customers.

You can find the Xerox Replacement Cartridges on our website.

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